Contact: Mark Millan
Data Instincts
Phone: 707.836.0300
millan@DataInstincts.com

FOR IMMEDIATE RELEASE:

Data Instincts Secures Federal Trademark

Windsor, CA - October 23, 2001 -- Data Instincts announced today that it has been granted a Service Mark trademark for its name Data Instincts by the United States Patent and Trademark Office. The law firm of Spaulding McCullough & Tansil assisted the Windsor firm in securing the Service Mark for its work involving Customer Relationship Management.

Data Instincts scrutinizes tools and services in the CRM (Customer Relationship Management), and eCRM industry before endorsing them to end users via its on-line directory available at: www.DataInstincts.com.

"This is an important asset for us as we move ahead aggressively in this market," states Mark Millan, founder of Data Instincts. "There has been a lot of consolidation in the CRM space. We are repositioning ourselves to sustain a unique niche in this market that we will announce in the first quarter of the new year."

CRM applications and services continue to flourish as they have become more widely accepted as important business practices. According to Peppers & Rogers, the authors of The One to One Future and recognized CRM experts, " A look at the trends in CRM and direct marketing indicate that, while significant strides have been made, these industries have not yet reached their greatest potential."

About Data Instincts
Data Instincts is an on-line Resource Directory for small to mid-size companies seeking CRM & eCRM solutions. Data Instincts also has a Consulting Services Group. The Group uses services and software tools that are listed on the Data Instincts Directory; providing an active knowledge of the listings offered. Data Instincts is headquartered in Windsor, California. Visit www.DataInstincts.com for more information. Clients include the Geysers Recharge Project, Town of Windsor, Sonoma County Waste Management Agency, EPICunisource.com and others.

In addition, Mark Millan will be speaking about CRM implementations at SofTECH's November 14th meeting 7 p.m. at Moss Adams, 438 First Street, 4th Floor, Santa Rosa. For more information visit www.softech.org.

For more information contact: 
707.836.0300
millan@DataInstincts.com

www.DataInstincts.com.

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Photos available upon request.

 
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