Contact: Mark Millan
Data Instincts
Phone: 707.836.0300
millan@datainstincts.com

Contact: Andrea Engleson
iCommunicate
Phone: 888.484.4401 x223
andrea.engleson@icommunicate.net

FOR IMMEDIATE RELEASE

Data Instincts Endorses iCommunicate

SANTA ROSA, CA and ALEXANDRIA, VA - November 14, 2000 - Data Instincts and iCommunicate™ announced today that the iCommunicate.NET™ online technology will be showcased on the Data Instincts online Resource Directory. Data Instincts scrutinizes tools and services in the CRM, eCRM and One to One Marketing space before endorsing them to end users in its directory.

The iCommunicate.NET technology, selected by Data Instincts, is the only complete customer service suite delivered as a shared access application in an ASP environment.

"With iCommunicate, web sites can now offer a fully functional customer service interface at a fraction of the usual high ticket price. Their model is affordable and scalable for even the smallest web enterprise," explained Mark Millan, founder of Data Instincts. "We predict they will be the next Salesforce.com among ASP offerings."

The Aberdeen Group said in October that the customer relationship management (CRM) market will exceed $24 billion by 2003 and will remain a high-growth IT field. "There are millions of companies out there in need of CRM and help desk services; by offering iCommunicate.NET, Data Instincts is going to provide these companies with this essential support technology," said Millan.

"Data Instincts is an innovative micro web market; they understood immediately the value we bring to the eCRM space," explained iCommunicate CEO Louis Ravenet. "We are looking to them to introduce us to their audience in the unique way that only Data Instincts can."

"iCommunicate makes it easier than ever before to cost-effectively manage customer inquiries and resolve customer concerns," said Laura Duty, Content Manager for Data Instincts. "They offer a great service and we are pleased to be involved in their partner program. We have already had clients sign up for the service because it is immediate and easy to use."

About Data Instincts
Data Instincts is an on-line Resource Directory for small to mid-size companies seeking CRM & eCRM solutions. Data Instincts also has a Consulting Services Group. The Group uses services and software tools that are listed on the Data Instincts Directory; providing an active knowledge of the listings offered. Data Instincts is headquartered in Santa Rosa, California. Visit www.datainstincts.com for more information.

About iCommunicate
iCommunicate.NET fosters intimate understanding of customers by utilizing a sophisticated knowledge base and detailed tracking of all communications, from service requests and phone conversations to email and online chat. iCommunicate's personalized service and support solutions measurably increase revenue while easily integrating with an organization's existing technology. iCommunicate is headquartered in Alexandria, Virginia, and maintains a regional office in Denver, Colorado. For more information about iCommunicate, visit www.icommunicate.net or call 888.484.4401.

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iCommunicate and the iCommunicate logo are registered trademarks of iCommunicate, LLC. The names of companies and products mentioned herein are the trademarks of their respective owners.
© 2000 iCommunicate, LLC. All Rights Reserved.

Photos available upon request.

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