NEWS RELEASE
CONTACT:
Mark Millan, Data Instincts
(707) 836-0300, Millan@DataInstincts.com

FOR IMMEDIATE RELEASE:

Use Your "Data Instincts" to Activate Sales

Windsor, CA -- September 15, 1998 -- Now, small to mid-size companies have an expert to retool or create a customer database for strategic marketing with the announcement of a new company called "Data Instincts." Services at Data Instincts teach clients how to listen to their customers, track sales activity, and master the data to maximize profits. "We specialize in pro-active database marketing strategies that create improved customer relations," explains founder, Mark Millan. "Combining traditional marketing with new technologies sounds great, but companies often need help shifting their culture and computer skills to translate software use into more sales. We facilitate the change-over to a data-collecting environment."

Data Instincts can create a marketing database from something as simple as a pile of business cards or as complex as millions of customer accounting records. Data Instincts recommends cutting-edge, knowledge-based data mining software to interface with existing operating systems. Data Instincts does not sell software or hardware, so recommendations are neutral. Software is often customized for specific outreach efforts, including one-to-one marketing.

Services include training people to accelerate and coordinate the learning curve throughout departments. Data Instincts also reveals customer trends and how they can be marketed in a responsive manner. "Our ultimate concern is how to get employees to discover the value in customer data," adds Mark Millan. "Most companies today must focus on their customers' individual needs and be responsive to remain competitive."

Mark Millan, Principal of Data Instincts, is best described as a facilitator of change. An expert in the areas of Database Marketing and Relationship Marketing for both business-to-business and direct-to-consumer marketing, Mark is successful at analyzing processes and creating solutions to complex database problems. His experience includes comprehensive projects for companies such as the NY Times' Press Democrat, At-A-Glance Calendars, CH2M Hill, and many others.

Data Instincts is one of the few Customer Relationship Marketing (CRM) firms in the North Bay. CRM automates marketing and sales functions and utilizes customer and prospect databases to maximize sales.

For more information, call (707) 836-0300, e-mail Millan@DataInstincts.com or visit www.DataInstincts.com or www.larkspurdata.com

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Case studies and photos available upon request.

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