NEWS RELEASE
CONTACT:
Mark Millan, Data Instincts
(707) 836-0300, Millan@DataInstincts.com

FOR IMMEDIATE RELEASE:

Free On-line Resource Directory of e-Commerce and eCRM Services Launches Today by Data Instincts:
Small to Mid-Size Companies Now Have Customer Relationship Management Tools at Their Fingertips

Santa Rosa, CA -- September 12, 2000 -- Data Instincts announces the addition of the Learning Center to its website, for quickly locating services and software tools to help small to mid-size companies participate in the e-Commerce and eCRM (Electronic Customer Relationship Management) boom. "We receive hundreds of e-mails from companies trying to locate the right tools and services to help them further develop their websites and provide improved customer service. Until now, it's been especially challenging for smaller enterprises," states Mark Millan, founder of Data Instincts. "Program developers have been focused on the Fortune 1000 market, now new products have come into play that are more affordable to small and mid-size businesses."

The Learning Center covers a wide range of topics under the CRM umbrella such as On-line Marketing, Data Mining, Help Desk, Research, Lead Generation, Lists, Sales Force Automation (SFA), E-mail Broadcasting, and much more. Data Instincts has evaluated, screened and corralled these products into one place so they are easier to locate and access. "We only post products and services we believe are proven, cost effective and add value to the customer experience," explains Laura Duty, content manager for Data Instincts.
The goal at Data Instincts is for CRM to seamlessly integrate every area of a business that affects its customer: sales, marketing and customer service. "CRM allows you to implement a business model to ensure maximum satisfaction for your customers on and off line, to keep you competitive and profitable," explains founder, Mark Millan.

Data Instincts, One-to-One Marketing Solutions, is a consulting firm serving small to mid-size organizations in CRM and eCRM since 1996. Data Instincts addresses the diverse aspects of Customer Relationship Management and guides organizations through integrating them into their operations. Clients include MP3AudioBooks.com, WorldAG.net, HFCU.com, LarkspurData.com, Ch2m Hill and others.

For more information, call (707) 836-0300, e-mail millan@DataInstincts.com or visit www.DataInstincts.com.

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Photos available upon request.

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