Contact: Mark Millan
Data Instincts
Phone: 707.836.0300
millan@DataInstincts.com

FOR IMMEDIATE RELEASE

Westminster Woods selects Data Instincts to Develop $8,000,000 Capital Campaign Strategy

WINDSOR, CA - November 27, 2001

Data Instincts recently completed a series of direct mail brochures for Westminster Woods Camp & Conference Center, more commonly known as The Woods. The direct mail program is part of a public relations strategy to help The Woods raise the capital necessary for a multi-phased, ten-year project that will increase their capacity to host social-advocacy programs. The creation of a donor database and a media relations program are other aspects of the strategy that was developed by Data Instincts.

The first phase of The Woods' capital campaign calls for raising nearly $2,000,000 to build the brand new 20-bedroom Redwood Lodge. By creating more accommodations that offer greater comfort, The Woods plans to increase its ability to serve the expanding and diversified community of people who are in need of its programs and facilities.

"We have a long working relationship with Data Instincts. Over the years, they have helped us with many of our marketing communications efforts, including creating our Web site and building our CRM database. They really understand what we do and we trust their advice and guidance," said Steve Coons, the camp's executive director.

Data Instincts president, Mark Millan, said, "It is a privilege to work with an organization dedicated to providing so many valuable services. From their popular Environmental Education Program to working with abused children, developmentally disabled adults, and so many other people in need, The Woods is an important community asset and we are excited to be helping them realize their plans for facility expansion and improvements."

About Data Instincts
Data Instincts is an online Resource Directory for small to mid-size companies seeking CRM & eCRM solutions. Data Instincts also has a Consulting Services Group. The Group uses services and software tools that are listed on the Data Instincts Directory; providing an active knowledge of the listings offered. Data Instincts is headquartered in Windsor, California. For more information, call (707) 836-0300, e-mail millan@DataInstincts.com or visit www.DataInstincts.com.

About The Woods
Westminster Woods Camp & Conference Center is located in west Sonoma County, near Occidental. It was founded over 50 years ago by a group of Presbyterian pastors who began operating faith-building programs for youths and adults. Today, The Woods reaches into the broader community by offering a wide variety of secular and non-secular programs. Some focus on modeling healthy relationships and giving young people a sense of responsibility, values, and fun. Others focus on education, recovery, or deepening one's faith. For more information, visit their Web site at http://www.westminsterwoods.org.

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Contact: Mark Millan, Data Instincts, 1 to 1 Marketing Solutions, (707) 836-0300

 
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