Data Instincts Team

The Data Instincts Team is managed by Mark Millan and is made up of Data Instincts staff and several sub-contractors who have worked together for over a dozen years on public outreach assignments covering a variety of projects in water reuse, water conservation and water supply issues.

Mark Millan Mark Millan, Principal
Mark has over twenty years experience in marketing and public relations, and ten years in Web development strategies. He has been a Creative Director with advertising firms and a Senior Executive with publishing organizations in the San Francisco Bay Area. His skills and experience in public relations are extensive and include work in radio & TV production, copy writing, publishing and mediation. His firm specializes in developing public outreach strategies for challenging public projects and specifically public information and community relations for Environmental Impact Reports and construction of recycled water projects. For over 10 years, Mark’s firm has introduced new techniques to the public involvement and outreach process for recycled water projects and has conducted extensive surveys and focus groups on public perceptions of recycled water uses. From 2004 to 2011, Mark also served as the chair of the national WateReuse Association’s Public Education and Outreach Committee - which developed the website –
Lisa Brew-Miller Lisa Brew-Miller, Associate
Lisa brings to Data Instincts over a decade of experience as a research project director, analyst and marketing/public relations copy writer. She has performed analytical, writing, and/or project management services for a number of industries including local government, broadcast media, wine, banking, and advertising. She is skilled at presenting complex, statistical data in report summaries that are clear, concise and actionable. She has been associated with Data Instincts for nearly ten years and has written public relations/information pieces for The Geysers Recharge Project, Incremental Recycled Water Program, Vintage Greens sub-division, Redwood City’s Recycled Water Project and many other Data Instincts clients. Lisa holds an undergraduate degree in Business Management from Sonoma State University and an M.B.A. in Marketing from Golden Gate University.
Robin Gordon Robin Gordon, Associate
Robin Gordon comes to Data Instincts with a background in journalism. Her past experience includes reporting, freelance writing and design. She has spent most of her career working with representatives in city government, schools and parks and recreation. Her most recent work of note includes a California Newspapers Association Better Newspapers award for Human Interest Reporting and a National Newspaper Association award for Business Reporting. Robin is a graduate of San Francisco State University and holds a BA in Journalism.
Malcolm Smith  Malcolm Smith, Associate
New to Data Instincts - Malcolm’s wide experience in communications, public and media relations, and writing includes over 20 years in local government, as well as account management in a public relations firm. He offers a deep, strategic skill set, having handled all aspects of communications for a diverse range of projects including water conservation, recycled water, light rail, polystyrene container and plastic bag ordinances, construction, and parks/open space.  Malcolm holds a BS in Business Administration/Marketing from San Jose State University, and has a certificate in “Crisis Communications and the Media” through the California Standardized Training Institute.
Keith Smith Keith Smith, Webmaster
Keith is in charge of Website design, for Making sure the user has a visually pleasing and easy to navigate site, along with convenient access to information is his paramount goal. He has been developing online content since 1995, and has over 30 years of experience in computer-generated graphics, as Principle of GraphicSmith. Keith is a graduate of the University of Arizona, holding a Bachelor of Science Degree in Business Administration.
Alicia Deguchi Alicia Deguchi, Graphic Design/Copy Writing
Alicia is a graphic design and marketing professional. Her background includes work with a variety of companies, ranging from non-profit organizations to high technology firms. She is experienced in bringing together targeted design and graphic elements, in conjunction with well-written copy. She has been working with Data Instincts for over 10 years. Alicia holds a Bachelor's Degree from San Jose State University in Advertising and Graphic Design.

Data Instincts also utilizes the unique design talents of Melanie Rosales Design and Precision Design. Their contributions toward designing public information messages regarding recycled water use and water conservation have been invaluable.